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This web site had the following in the web site, "The creative minds at iAIRE started out by asking how they could help with the growing concern on energy and provide improved indoor air quality leading to higher quality living." Our analyzers noticed that the web site stated " What resulted was our targeted line of commercial HVAC equipment." The Website also said " This snowballed into a focused development of packaged products with the same mission. Browse our growing product offering to find the perfect solution for your next project. Subscribe to our mailing list." The website's header had indoor air quality as the most important optimized keyword. It is followed by air purification, commercial HVAC, and residential HVAC which isn't as highly ranked as indoor air quality. The next words myiaire.com uses is ionization.